Avinash Kaushik is the author of the leading web analytics and research blog Occam's Razor (http://kaushik.net/avinash). He is also the Digital Marketing Evangelist for Google and the Chief Education Officer at Market Motive Inc. He is the author of the best selling book Web Analytics: An Hour A Day (http://webanalyticshour.com). He is also a frequent speaker at key industry conferences around the globe and at leading American universities. Avinash has received numerous awards, including Statistical Advocate of the Year award from the American Statistical Association, and Most Influential Industry Contributor award from the Digital Analytics Association.