When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their digital experiences and growth, they call Chris Goward. Chris founded Widerfunnel in 2007 with the belief that a combination of creativity and scientific rigour gets the best results. He is the brain behind the popular LIFT Model®, Infinity Experimentation Process®, and MotivationLab®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally. Chris Goward, Founder & CEO of Widerfunnel Twitter: @chrisgoward, @WiderFunnel Linkedin: http://www.linkedin.com/in/cgoward https://www.linkedin.com/company/widerfunnel More about the book: http://www.youshouldtestthat.com